Interpersonal Meaning in Apple New Product Launches: An Analysis of Tim Cook’s Speeches Based on AIDA Model

A new product launch is a popular strategy for companies to promote products, publicize brand image, and connect with customers. It conforms the four stages of AIDA model: awareness, interest, desire action. To introduce presentation speech conveys plethora interpersonal meanings. Based on model, this thesis analyzes meaning Apple’s current CEO Tim Cook’s speeches during launches through mood, modality person systems. This study aims explore types distribution lexico-grammatical resources that Cook adopts, how these realize help achieve alignment audience over information in steps model. The findings show has an obvious preference launches. He tends use distinctive model meaning.